Break Up With Tracking Before It Breaks You.

OOH, Social Media, Libra Partnership & Activation

Problem — Tracking is everywhere: your location, your “last seen”, your partner’s idea of care, and apparently, your first relationship.

Solution — We found that young women keep sharing the same location, status and settings with people they already feel uneasy about, because it has always been called love. So we borrowed the slang they already use to call it out: “it’s giving controlling,” “it’s giving obsessed,” on bathroom doors, Metrolites and Libra packs. Because it’s time to break up with tracking before it breaks you.

Completed alongside Jesse Muir.