This Is No Place For Toxic Relationships!

OOH & Activation

Problem — Toxicity is everywhere: social media, group chats, and apparently, your fridge.

Solution — Sodaly found that people keep drinking the same toxic relationships they know are bad for them… literally. So we went full burn book: calling out the soft drink brands that have been holding us hostage for years. Because it's time to crush the can and ditch the toxic.

Completed alongside Jesse Muir and Jerusha Fernando.